Livestreaming To Facebook - Hang W/ Gets Major Update On iOS

Hang W/ has launched a major update to its iOS app, which among other things, includes livestreaming directly to Facebook.
The app makes use of the recently launched iOS 7 features, and therefore requires users to have the latest version of Apple’s operating system.

Other additions to the app with version 2.0 include increased broadcasting times (with users being able to broadcast for either 3, 6, or 9 minutes), improved video and audio, a new color scheme and easier access to video archives.

“The mobile social market is growing rapidly,” said CEO Andrew Maltin. Live streaming represents an entirely new category and we have our eyes set on being the category innovator and the market leader. Hang w/ 2.0 is our second major step in that direction.”

“I’m so proud of our entire team,” added President and Chief Creative Officer Dave Swartz. “We took a product that the market clearly embraced – and brought it to a whole new level. The user experience is simplified and a handful of really cool new features have been added to the mix. Everything in 2.0 was a request, and sometimes a demand, from our users – and from the early beta reactions we’ve gotten so far, we think people are going to love it.”

“We intend to really push the limits of what’s possible with our streaming technology,” said Maltin. “By releasing stream to Facebook, along with longer broadcasts, we’ve made it easier for our users to capture and share live moments outside of Hang w/ – and we’ve made it easier for those moments to go viral.”

Android users only recently got access to version 1.0, and will have to wait for the upgrade, but the company does say 2.0 for Android is currently in development. The two versions are compatible with one another. 1.0 just doesn’t have the full feature set.

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One Step From LinkedIn Today To LinkedIn Pulse

LinkedIn announced today that it is replacing its social news product LinkedIn Today with LinkedIn Pulse, which is based on the Pulse news reader app that the company acquired earlier this year. The Pulse app itself is also getting updated.

LinkedIn’s Ankit Gupta writes on the company blog, “Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. This is just the first step of many we will be taking to ensure you’re getting a consistent and seamless content experience that is tailored to you. Starting today, LinkedIn Pulse will become the main vehicle for our social news experience across mobile and desktop and will replace LinkedIn Today.”

“In addition to a brand new visual refresh of the Pulse app, now social actions like commenting and liking on Pulse are possible for the first time and will sync with your LinkedIn.com experience,” Gupta adds. “Any channels you follow on LinkedIn will also automatically sync across your Pulse app experience. It also means that the professional news you’ve come to expect and rely on from LinkedIn just got better — infused with added discovery and navigation functionality as well as expanded publisher content.”

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Think Again To Get The Attention Of YouTuber's With Longer Video

If you think that it’s impossible to hold a YouTuber’s attention with a longer video, think again.

According to YouTube reps speaking at a closed partners event this week, more then one-third of all of the video viewing time on the site comes from videos that are longer than 20 minutes (via GigaOm). It appears that many users’ attention spans are a bit longer than the cats we believed were dominating YouTube’s most popular content.

Also, YouTube revealed that over one-third of all searches on the site are news-related queries.

While this is good news for humanity (we’re actually interested in long-form videos…and news!), it’s even better news for YouTube and the various channels on the site that are looking to focus on serious, in-depth original content. Remember, YouTube has been putting a lot of effort into building up channels on the site, hoping that users will want to follow creators that produce fresh, original videos. Back in May, YouTube unveiled the paid channels pilot, allowing a select few partners charge a small fee of users to view certain videos. Recent reports indicated that the paid channels may be off to a slow start, however.

Just a couple of weeks ago, YouTube expanded the paid channels initiative in a big way by allowing any account in good standing with over 10,000 subscribers to put a price on their content.

YouTube began expanding the length limit for all videos posted a few years ago (remember, it used to be 10 minutes). It currently sits at fifteen minutes for all users, and the length limit isn’t capped at all if you request an increase and verify your account.

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4 Google Changes That Online Merchant Should Adapt

Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since 2000.

If you're looking to catch up on Google's most recent changes, here is a quick summary with pointers on how online merchants can still maintain a profit using Google.

The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption. For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords.

The amount of "(not provided)" data on Google is now at 81 percent:

Although online merchants can't find as much organic keyword data on Analytics, there are still multiple ways to find visitor data from organic search.

Here are three ways online merchants or advertisers can find search data (check out the full post here):

Use Google Webmaster Tools.
Consider Anchor text.
Delve into Google AdWords.
Google Shopping Product Listing Ads Local Availability

Local search is becoming a bigger priority for Google, something which Google's local update highlighted early this month. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with product information.

Here are some steps online merchants should take to address the Google local update:

Optimize your Google+ Local Business Page.
Audit and augment your Google feed, as it powers both local storefronts and PLAs.
Include business images for the Google Carousel.
Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat).

Google Hummingbird

 

The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Although announced in September, the update was running for a month before Google officially announced it.

In addition to increasing search result speed, Hummingbird is designed to refine results for searches which mimic verbal speech, or conversational search.

Here are some steps online merchants should take to address the Google Hummingbird update:

Refine your SEO strategy to reflect verbal search (read: create quality, relevant, and original content).
Build content and product information around user needs.
Consider expanding and revisiting your customer and reader personas.

This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. For users, this update can be a bit disconcerting, but mimics a similar Facebook policy. For online merchants, this underlines the importance of both Google+ and customer reviews.

Here are some steps online merchants should take to address the Google+ update:

Set up or refine your Google+ business page.
Engage with users across social, especially on Google+.
Provide good quality products and customer service.
Encourage customer reviews through sites like Ekomi and via Comparison Shopping Engines.

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Who Will Be The New CEO Of Microsoft?

Since Microsoft CEO Steve Ballmer announced his retirement back in August, Microsoft’s board has been quickly searching for someone to replace him by the end of the year.

Several candidates have popped up in the past few months, most notably Stephen Elop and Alan Mullaly (pictured). Elop is the former CEO of Nokia, which Microsoft bought shortly after Ballmer’s retirement announcement. Mullaly has been the CEO of Ford since 2006.

Today, Reuters is reporting that Microsoft has narrowed its CEO search down to just five people. The report cites unnamed “sources familiar with the matter” as stating that Microsoft originally fielded a list of 40 candidates for the position.

Elop and Mullaly are reportedly still top candidates for the position. In addition, Reuters’ sources list three Microsoft executives as possible CEO candidates – Tony Bates, Satya Nadella, and one other unnamed employee. Bates is the current EVP of Microsoft Business Development, and was formerly the CEO of Skype before its acquisition by Microsoft. Nadella is the EVP of Microsoft’s Cloud and Enterprise division.

Though Microsoft was reportedly hoping to have a new CEO by the end of the year, Reuters’ sources have stated that the CEO search could still “take a few more months.” That report also states that unnamed “sources familiar with the conversations” have revealed that the board’s CEO search committee has been “speaking with” dissenting shareholders during the search.

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The New Snowden Leak Reveals How The NSA Hacks Yahoo And Google?

One of the very first Snowden leaks alerted the world to the existence of PRISM – a program where the NSA is given access to the servers of major tech companies like Google, Yahoo and more. That particular program is supposedly operated with the consent of these companies, but a new leak suggests that the agency is also going behind these companies’ backs.

The latest Snowden leak, as reported by The Washington Post, shines light on a program called MUSCULAR. In short, it’s a joint effort between the NSA and Britain’s GCHQ to break into and take information from Google’s and Yahoo’s servers.
What kind of information can the NSA access through this? According to the report, the agency gathered email metadata alongside other content, like audio and video. Infact, the leaked report said that the NSA gathered over 181 million records from Google’s and Yahoo’s servers in only 30 days.

So, how is any of this legal? Collecting Americans’ information from the servers of tech companies is illegal, even for the NSA. According to the report, the NSA gets away this by collecting information from Google’s and Yahoo’s overseas servers. This loophole allows the agency to remain on the right side of the law as this collection is carried out through Executive Order 12333 – an executive order signed by former President Ronald Reagan in 1981.

Google and Yahoo are both understandably angry about this latest revelation, and Google says that it will continue to implement tighter encryption between the data links that connect its servers. By doing so, Google will be able to slow down, or even stop, the NSA from accessing its servers. As for Yahoo, there’s been no indication yet regarding whether or not the company is moving to encrypt the data links between its servers.

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A Direct Impact On Rank Through Google Ad Extensions

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages.

Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why Google is using them in ranking. After all, the more useful the better, right?

 Historically, Google has only taken max CPC bid and Quality Score into account with Ad Rank. The expected impact of the ad extensions and formats that you use will be used as a third ranking factor. If two competing ads have the same bid and quality score, the extension factor could be the tie breaker.

 In case you’re wondering how Google determines “expected impact,” it considers relevance, CTR, and prominence of the extensions or formats on the search results page.

Additionally, Google has increased the importance of Ad Rank itself for determining whether an ad should be displayed with with extensions and formats. Google says you might need to increase your Quality Score, bid or both for extensions and formats to appear.

“In each auction, we’ll generally show your highest performing and most useful combination of extensions and formats among those eligible,” explains Google software engineer Chris Roat. “So there’s no need to try to guess which extensions will help improve your clickthrough rate the most.”

“You may see lower or higher average CPCs in your account,” adds Roat. “You may see lower CPCs if your extensions and formats are highly relevant, and we expect a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.”

The changes only affect ads that appear on Google search (for now).

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Would Google Update The Page Rank?

Back in August, we discussed Google’s lack of a toolbar PageRank update, and speculated that it might simply be dead. Based on recent comments by Google’s Matt Cutts, we’re still leaning towards this.

Barry Schwartz points to a Twitter response from Cutts to a question about it:

Roughly translated: Don’t hold your breath.

The last update came in early February. Historically, Google has typically updated the data about every three or four months. Last year, it was updated four times. Obviously things have changed. Even if it’s not dead, it’s even less useful than before, being updated so infrequently. It might as well be dead.

Cutts said in a video earlier this year, “It might be the case that, it might be such that over time, maybe the PageRank feature is not used by as many people, and so maybe it will go away on its own or eventually we’ll reach the point where we say, ‘Okay, maintaining this is not worth the amount of work.’”

That time may have already come and gone.

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What Exactly The Penguin 2.1 Is About?

Google has said before that search engine optimization, or SEO, can be positive and constructive—and we’re not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:

Of course, most sites affected by this change aren’t so blatant. Here’s an example of a site with unusual linking patterns that is also affected by this change. Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition:

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

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AdWords Keyword Tool Dead Officially

AdWords Keyword Tool of Google has been dead and redirects to support page that says – Keyword Planner has replaced Keyword Tool.

Back in May Google made an announcement that it was improving Keyword Tool and Traffic Estimator keen on a new tool called Keyword Planner.

Deepti Bhatnagar [AdWords product manager] – “Behind every successful AdWords campaign are well planned out keywords and ad groups, In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

She includes in her talk that to make simpler the process of building campaigns, they are continually working. They feel happy to launch Keyword Planner tool. With the help of this new tool the functionality of the Keyword Tool and Traffic Estimator combined into a integrated, smooth workflow. You can find new keyword and ad group ideas and performance estimates could also been get for them to discover the bid and budget that are correct for you, and then insert them to your campaigns.

Source: Webpronews

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Shared Photo Albums Rolling Out By Facebook

Facebook users who love to do more with photos will be happy to hear about this shared photo album news. Facebook has launched shared photo album for its users. Up to 50 different users are able to upload up to 200 photos to each shared album with the help of this shared albums feature.

Once a shared album being created, to contribute all they need to do is invite their friends. You can visible your shared album to basically to the contributors, friends of the album’s contributors and to the public.

product engineer Bob Baldwin told Mashable – “I think one thing that’s really fun about creating products at Facebook is that you’re never quite sure how people will use the product in the end, We’re really excited for launch because we think people will use [shared albums] in ways that we’re not even thinking of.”

You can catch your big events now all of your friends can contribute to one giant photo album.

Source: Webpronews

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