Starting from
today LinkedIn has launched another tool to help businesses to better promote
their self on the network. On LinkedIn who operates a company page will get
access to a latest set of analytics.
Company
Page analytics give authority to businesses to track a choice of metrics for
every of their posts – connections, impressions, clicks, the number of
followers obtained as of said post, and the level of engagement.
LinkedIn’s
Aviad Pinkovezky says – “With this new set of analytics, you can identify the
updates that drive the greatest engagement, filter engagement trends by type
and time period, get more detailed demographic data about your followers, and
see the growth of your follower base and benchmark it against similar brands.”
On
businesses LinkedIn is busy in putting more focus lately. In users’ feeds
Sponsored Updates were launched last week.
LinkedIn
said – “Through Sponsored Updates, businesses aim to engage select communities
of LinkedIn members with useful information,”
Source:
Webpronews
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